![]() The customer will be talking to a bot, which is a slightly different experience than talking to a human, so do your best to make your users feel at ease by using a tone that matches with your company’s image or industry. When developing your content, consider the tone of communication adopted by your company: formal, informal, light, serious? ![]() The most important thing to do before you begin is to define the purpose of your chatbot and prepare appropriate content to answer users’ questions. ![]() Registration can be done in-house or through a WhatsApp Certified Partner. WhatsApp requires the customer to have a hosting database that ensures communication is encrypted. Indeed, interested parties must register and wait for Facebook to grant them access. However, the WhatsApp Enterprise API works to a certain extent, which means that it is not available to all companies. How to Create a Chatbot on WhatsApp Businessĭeveloping a chatbot for WhatsApp can be a great investment for a company that needs to optimize customer service, increase sales, or even better understand its prospects in order to improve its content marketing strategy. Therefore, customers expect to interact with chatbots on one of the most popular messaging platforms. This integration offers another advantage for companies, as it allows for more efficient management of communication and customer relations.Īccording to HubSpot, messaging apps have approximately 5 billion monthly active users in 2020, which represents about 60% of the world population. In practice, the application can be implemented on a server, providing a local API that allows the company to send and receive scheduled messages and to integrate this workflow with its own systems (CRM, customer service, etc.). One of the products associated with WhatsApp Business is the chatbot, which enables companies to develop their bots within the application. An API is a set of programming standards that allows other developers to create products associated with a specific service. WhatsApp Business offers an API (application programming interface). It is also mandatory to offer an opt-out option, i.e. It is important to remember that businesses have to comply with WhatsApp Business policies which specify, among other things, that the company can only contact people who have given their permission for them to do so.
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